Biography

About Jessica Naddaff Merle

Jessica Naddaff Merle, brings 15 years of marketing expertise to every client project.

Upon graduation from Columbia University, she began her career as part of the start-up team for a boutique fashion, beauty, and lifestyle PR agency in New York City. Over the course of six years, Jessica managed the publicity campaigns for industry leaders such as Kérastase, Urban Decay Cosmetics, Cindy Crawford, Alex & Ani, Shopping.com, and Drugstore.com.

Through her work with marquis clients, Jessica has created marketing partnerships with Disney, JVC, and Motorola and national media events such as the Grammy’s, Oscar’s, MTV Music and Movie Awards, and New York Fashion Week.

While working with blue chip accounts taught her the nuts and bolts of communications strategy, Jessica always gravitated towards working with smaller businesses during initial brand development and awareness generation.

A Boston girl at heart, she returned to her hometown in 2005 to head up Marketing & PR at a fast-growing restaurant group with national expansion plans.

In 2009, Jessica struck out on her own to launch her freelance marketing business, Bite Size Marketing.

In addition to her consulting work, Jessica is involved in area organizations such as MSPCA-Angell. Jessica currently resides in Newton, MA with her husband, Jeremy, and cockapoo, Copley.